In most cases, corporate branding is a good thing. It means that people associate a specific product with your brand name. In other words, they think "burger" and immediately think "your burger brand". A lot of money goes into the practice of branding because companies want their businesses to be on the brains of their buyers.

However, there are cases of branding which has gone too far. When a company ’s name becomes synonymous with the product it creates, it can lose its power. A great example of this is "Kleenex". You are probably just as likely to ask a friend to hand you a "Kleenex" as to ask for a "tissue" to blow your nose. Your friend is just as likely to hand you a generic brand tissue as to give you the Kleenex brand tissue. They are one and the same in the user’s mind which means that the buyer is no more likely to buy the product based on its name.

Of course, this is rare. You can rest assured that if you work with a promotional products company to help you get branded in your community, you are probably not going to go so far as to lose the power of the brand. And if you do, you’re going to be so well-known that your bottom line is hardly going to suffer. You’ll be able to make money at home while you sleep because your brand has become so famous. Isn’t that a problem we’d all like to have?

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